Services

Usability Testing
Usability is most effective when
it is incorporated early in the Development process. Including usability
from the beginning reduces overall development costs as well as the number
of changes that need to be made later in development. However, later stage
Usability is important as well, enabling you to fine-tune your product to
your customers and make it easier to use. For this reason, Human Interfaces
offers a broad spectrum of Usability services that span the development process
from initial product concept through product release.
Competitive Analysis / Product
Benchmarking
Whether
you are about to launch a new product, or defining & designing
a future product, we can perform competitive analysis testing to
help identify best-in-class features, provide competitive intelligence
and solidify marketing communication & advertising. We have experience
in quantifying
interactive behavior that results in objective, third-party data to
directly benchmark your competition.
Focus Groups
Focus groups are one of the most
common methods of obtaining customer opinions and feedback. Our facility
has everything you need to conduct a successful and productive focus group
session. Our control room allows clients to directly observe the session
through a large, one-way mirror. We have audio and video capture equipment
as well as the ability to broadcast streaming video over the Internet, allowing
our clients to observe the session from any computer with an Internet connection.
Participant Recruiting
Recruiting
participants is often one of the most expensive and time consuming aspects
of user testing. Finding participants with the right skills, experience and
attributes is critical to the validity and usefulness of the data collected.
Human Interfaces has relationships with various market recruiting firms across
the globe and can easily manage this aspect of your project.
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